How Did I Quickly and Easily Save Him $494? I guess I was able to make him doubt LegalZoom just enough to consult with me before handing over $494 to LegalZoom. And as I mentioned earlier, his research into the LegalZoom trademark registration service led him to your humble trademark attorney. He had heard LegalZoom’s commercials on television and satellite radio and decided to check it out. Because the name he was considering using was pretty unique, he was concerned about competitors adopting a similar name with the intent to capitalize on any success and good fortune he may have.
He indicated that he was going to be starting a website on which people can purchase clothing and other merchandise that have funny, amusing, and/or distasteful sayings printed on them. After I was done patting myself on the back for having such awesome search engine optimization, I started asking him some questions about his trademark and his business. The Sad Truth About the LegalZoom Trademark Registration ServiceĪnyway, as my potential client was conducting some Internet research into the LegalZoom trademark registration service, he happened to stumble across three of my previous articles in which I detail the many problems with LegalZoom and the reasons why people should avoid using LegalZoom like the plague. There’s absolutely no review by LegalZoom as to whether the trademark is even eligible for registration, which is a problem considering that there are many categories of trademarks that are completely barred from being federally registered. Without checking for accuracy or completeness, LegalZoom transcribes the responses onto the USPTO application form and submits it on behalf of its customers. They submit their responses to LegalZoom along with a payment that covers LegalZoom’s service charge and the government filing fee for the trademark application. People who are looking to register a trademark with LegalZoom (God forbid) are asked to fill out a questionnaire that resembles the official USPTO trademark application form provided by the United States Patent and Trademark Office (USPTO). It’s not a law firm and it can’t offer any legal advice or guidance.
For those of you who don’t already know, LegalZoom is a do-it-yourself trademark service. Apparently, he was thinking about using the LegalZoom trademark registration service to prepare and file his trademark application. I once received a telephone call from a guy located in Florida who was on the verge of opening a new business.
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